Henry David Lee and four business partners established The H.D. Lee Mercantile Company in Kansas. They sourced groceries and other staples from around the world and packaged them for distribution to dry good and grocery stores under the Lee brand.

Then, from London to Tokyo, East to West, we all have one thing in common: our denim. For over a century, denim has been more than a fabric, but a way of life. Through the eyes of denim-lovers around the world, we explore what denim means to those who love it most. From American craftsmen to Parisian photographers and London architects, Lee 101 denim is more than a piece of fabric: it’s a lifestyle.