The legend was born in the 17th Century, as the first European travelers explored Tibet, and tells of “Shangri-La” as a mythical valley, a mysterious and unreachable place, which evokes pure human desire and deep spirituality.

The name retraces the dream for explorations on motorcycles hunting for beautiful and forgotten spots, in a word, searching for the Shangri-La.

Heritage comes from the need to create iconic and timeless garments, inspired by the past. Designed for Bikers, Rockers and Gentlemen.