JEANS LEVI’S® VINTAGE CLOTHING 1933 501® Jeans

Our 501® jeans from 1933 featured updates, like belt loops, and traditional details, like the classic cinch and suspender buttons. Levi’s® wearers at the time would cut off the cinch right at the rivet and removed the suspender buttons, choosing not to wear their Levi’s® jeans with suspenders, like the older generation. Some Levi’s® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. Our 1933 501® jeans also featured the redesigned “Guarantee Ticket” on the back pocket of the jeans. Levi Strauss & Co. Had trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them”, as seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®”. Also under the leather patch was a small white cloth label printed with the blue eagle and the letters “NRA”. This was the National Recovery Act logo, which LS&Co. Was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s.